About

Delivering Success to Clients
for Over a Quarter of a Century

About Us

Success in the area of Enterprise Innovation and Innovation Commercialization is all about experience. Our founder and CEO Dr. Nicholas J. Webb is one of the top innovation thought leaders in the world. As a successful inventor he has been awarded over 40 US patents for technologies ranging from one of the world’s smallest medical implants to a wide range of industrial and consumer technologies. As an innovation researcher, Nicholas is a number one best-selling author. His innovation books include the Innovation Playbook, the Digital Innovation Playbook, Invent Stuff and his most recent best-selling book What Customers Crave. In addition to his accomplishments as a commercial innovator and technology CEO, he also serves as an Adjunct Professor of Innovation and the Director for the Center for Innovation at WesternU a top Southern California medical school. Nicholas has been awarded his Doctorate of Humane Letters (.hon) in recognition for his contributions to innovation.

Unlike large consulting firms that use junior associates to deliver the services, Lassen Innovation delivers our services to our clients with a small group of high-level consultants including our founder Nicholas Webb.

100% of our clients work with us beyond the scope of our initial engagement as a result of the value we deliver.

We have one of the most comprehensive bodies of research in the area of enterprise innovation.

We deliver services to some of the best brands in the world.

We work on a flat fee basis so there is never a risk of budgetary overrun. You know exactly what you’re going to get, when you’re going to get it and how much it will cost.

We have provided innovation consulting services for over two decades. We have never been the subject of client conflict or regulatory sanction and the majority of our work comes from client referrals.

Trusted by the Best Brands

From Concept to Commercialization

Innovation Consulting

We have been providing Innovation Consulting services to the top brands in the world for over a quarter of a century. Let’s Talk.

Innovation Training

Our Innovation Superstar® Training Program will give your Team and Leadership the skills necessary to drive growth and profit in a time of disruption.

Outsourcing and Scouting

We help great organizations bolster their existing innovations by assisting them in Creating and Scouting for the best innovations.

Launch Marketing

The overwhelming majority of innovations fail as a result of poor launch strategies. Our team of Marketing Superstars will deliver market success for you every time.