New Product Development, Strategic Innovation  Management, Technology Transfer and Licensing

From concept to technology launch, our services include, product development and strategic innovation management. We provide a full range of consulting services including assisting clients in accessing outside innovation while improving internal innovation methods. Additionally, through our proprietary tools we help clients quickly evaluate and move innovations through development all the way to successful market launch or technology transfer. Unlike most consulting firms we are literally a "one stop shop" as we also provide industrial 3D design, prototyping, focus testing and product marketing. The bottom line is no one helps their clients increase technology throughput or profit like Lassen Innovation.

Lassen in the News

Service Menu.

•  Technology and innovation management
•  Industrial design and product development
•  Strategic innovation for the CIO and TTO
•  Product planning, branding and marketing
•  Focus and market analysis
•  Technology packaging for transfer

•  NPD, CRM, VOC consulting and training
•  Product and project management
•  Technology negotiating and licensing
•  IP portfolio assessments and management
•  Technology transfer consulting
•  Business and management consulting

Who we are.

Lassen Innovation is a full service Certified Management Consulting firm that specializes in New Product Development, Strategic Innovation Management, Real Open™ and prescribed Innovation Systems, Technology Transfer and Licensing. We provide services to a wide range of industries from high technologies to basic mechanical Innovations. We have launched hundreds of new technologies and we can provide services from concept to full market launch. Our clients range from some of the largest companies in the world to business startups to private and state universities. We have been providing result-oriented consulting services for nearly two decades.

How we do it.

We have developed a powerful range of tools that allow us to prescribe custom solutions to our clients. This minimizes bureaucracy and cost while significantly increasing technology access, MPD throughput and profitability. This also provides significant organizational benefits as the programs are customized to fit your specific needs, budget and organizational culture.

Tools we use.

Our CEO.

Nicholas J. Webb, President/CEO

Bio.

Nicholas Webb is a master inventor, he has been awarded nearly forty patents by the US Patent and Trademark office. His successful inventions range from one of the world's smallest medical implants to industrial safety products to a full range of highly successful kitchen and houseware products. As a Certified Management Consultant, Nicholas has provided consulting services to some of America's greatest companies. Including ITW, Miller Electric, Allergan Medical and Mitsui just to name a few. Additionally, Nicholas provides technology transfer consulting to private research organizations such as Via Christi Research, PRI and the Orthopedic Research Institute. His clients also include both public and private universities. In a world of theoretical consultants who have never actually developed a technology Nicholas brings the perspective of both a trained management consultant and successful inventor.

Professional Summary.

• Certified Professional Consultant to Management (CPCM)
• Certified Professional Consultant (CPC)
• Creator of nationally distributed Fortune Formula training program
• Professionally trained speaker and seminar leader
• Founder, President, and CEO of NuPak, Ltd., a technologically-centered manufacturing company
• Founder, Owner, and Vice President of Technology of Talon Medical, Ltd., which invents and manufacturers products and systems for the medical industry
• Former President, Micro Dynamics, Inc.
• Former Vice President of Sales and Marketing, MyoCure, Inc.
• Author of the healthcare book "The Cost of Being Sick"

Staff.

Stephen Orsatti, Chief Innovation Officer

Self taught in 3d graphics from their very inception in the 80's Stephen Orsatti designs each innovation in the virtual world before it ever becomes a reality. To him every design should be able to stand on its own as an organic sculpture. He is founder and President of RezMultimedia, a full service award winning design firm.

Stephen is an accomplished artist, 3d animator, and designer. He is also an ordained Baptist minister.

Charlie A. Webb, Associate

Charlie Webb has an eye for innovation. He is the founder of Van der Stähl Scientific, Inc., a medical packaging firm, and he has built his company with a business model that he calls uniquely his. Charlie is the definitive Renaissance man; although his education and general background are centered in business his talents are broad. Charlie graduated from the University of Redlands with a Bachelor of Science Degree in Business Administration and Management and has completed a Medical Marketing Program at the Anderson Graduate School of Management at UCLA. Charlie is a Certified Professional Consultant to Management, CPCM, through the National Bureau of Certified Consultants and recently was awarded the prestigious CPP appellation, Certified Packaging Professional through the Institute of Packaging Professionals. Charlie is currently working on his book, Exit Interviews, A Collection of Life's Lessons From Seniors. Charlie is also working on his second book, "The Danger of Safety". This book chronicles what Charlie has identified as the victim movement in North America. Charlie is also an inventor. He has 2 patents pending for machinery for the packaging of medical devices. Whether he is developing marketing pro formas for his latest business venture or teaching elementary students how to juggle Charlie's energy can only be described as intense.

David C. Cocke, Associate

Mr. Cocke brings over eight years direct experience in the general management of entrepreneurial companies, coupled with an outstanding background in corporate finance.

For the last seven years, David has been Vice President and Chief Operating Officer of NuPak Medical, Ltd., an ISO 13488-certified contract manufacturing company based in San Antonio, TX. At NuPak, he is responsible for all aspects of management, including sales, finance and operations. David was the company's first employee and built the company from a Greenfield to ISO certification in seven months.

In addition to his employment at NuPak Medical, David has an active consulting practice working with start up to middle market companies in the areas of finance and operations.

Prior to his involvement with NuPak, Mr. Cocke was Senior Director, Finance and Operations for NuTech, A KCI Company. NuTech was a technology incubator for its parent company, Kinetic Concepts, a $300 million public company. At NuTech, David was responsible for all of the business's operational aspects (including customer service, accounting, manufacturing, service and distribution) and had significant involvement in the formulation and execution of the company's sales and marketing strategy. While at NuTech, he was responsible for dramatically improving the company's financial performance—more than doubling the company's Return on Assets (to triple digits), and increasing free cash flow by $8.9 million even as sales increased $9.6 million (a sales increase of 131%).

Before entering management, Mr. Cocke was employed by GE Capital in its Corporate Finance Group (financing middle market companies) and Salomon Brothers Inc in its Dallas Investment Banking office (providing financial advisory services as well as debt and equity underwriting).


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