One of the biggest problems in new product development process and innovation management is that current systems are designed to focus on risk and fear rather than the creation of value for the customer. This philosophical difference has become the great divide between companies that are leading their market and those that are quickly becoming outdated and losing RAND traction. Processes for these fear-based systems are extremely slow. And, because really great innovations and ridiculous innovations often look the same, this process typically only moves forward mediocre innovations and often at a snail’s pace. Lassen’s triangular approach towards technology assessment is a balanced and non-linear method designed to focus primarily on delivering meaningful customer value. The installation of our system does not require eliminating an existing system, but rather augments it with speed, efficiency and ultimately, market-leading technologies.
Lassen Innovation has developed a proprietary system that allows companies to significantly reduce new product development process risks while concurrently increasing new product development throughput and time to market. Our founder and CEO, Nicholas J. Webb, CMC will be introducing his proprietary system in his new book “The Innovation Boom” This system has helped our clients quickly identify new market leading innovations and catapult them to the marketplace.
Find the new innovations quickly. Filter them automatically. And, then commercialize the innovations far quicker than the competition. This is the simple formula to success that Lassen Innovation offers to your new product development process.
